About

I help teams turn complex problems into clear, durable products.

My work spans discovery, content strategy, and UX/UI design — connecting what users need, what the business wants, and what's technically possible.

Portrait

How I work

  • I design systems, not just screens — connecting interfaces, content, and process.
  • I bring clarity to multi-layered problems and translate them into actionable plans.
  • I balance what needs to be structurally sound with what should remain flexible as a product evolves.
  • I work fluently across multidisciplinary teams — design, content, engineering, and business.
  • I focus on getting the process right, so the product holds up well after launch.

What I focus on

Discovery & requirements. Aligning user research, business goals, and technical realities into clear, shared direction so teams can move forward with confidence.

Content strategy. Defining information architecture, voice, and messaging frameworks that keep communication consistent and purposeful across products.

UX/UI design. Turning requirements into accessible, polished interfaces — supported by design systems, prototypes, and a steady eye on real user needs.

A bit of background

I started working when I was three years old.

For five cents an hour, I filled metal buckets with sand and gravel. Those buckets fed a mixing barrel that turned raw materials into the concrete used to build a 900-ton rock structure known as the Living Rock Studios.

It was a passion project started by my grandfather and supported by the entire family, my first multidisciplinary team. It was a place where everyone’s contribution mattered, and the process was just as important as the end result.

Living Rock Studios
Living Rock Studios
I started working when I was three years old.

Let's talk

If you're working on something complex and want a designer who can connect the dots, send me a note.

Interested in working together?

All work © Jayna Bergerson unless otherwise noted.